Fashion Friday: spring dresses and dance beats in the middle of Helsinki

Events March 15th 2013

Fashion Friday: spring dresses and dance beats in the middle of Helsinki

The first weekend of March was kicked off by Fashion Friday, arranged in Marimekko’s Aleksinkulma store in Helsinki. Samples of the spring fashion collection drew a vast amount of fashion lovers to the store where Big Shake DJ Sampsa Vilhunen’s beats kept the atmosphere cosy. Many a dress found a new, loving home and the fastest fashionistas got hold of Converse X Marimekko sneakers of past seasons. The icing on the cake, Marimekko’s fashion designer Tuula Pöyhönen met up with Marimekko’s friends, sharing her design philosophy and sources of inspiration behind the spring collection.